Welcome to Bluebelle Bridal, Wellington’s boutique for the boho chic, modern bride.

Our carefully curated collection features an exclusive selection of stunning gowns that perfectly capture the free-spirited charm and elegance of today’s bride. We proudly stock an array of sought-after designer brands, including Made With Love, Alena Leena, Vagabond, and our very own New Zealand designer, Trish Peng.

Don’t miss our End of Year Sale, where you can discover your dream gown at an incredible price. With discounts across the collection and gowns available off the rack, this is the perfect opportunity to secure your perfect dress.

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Our Designer Brands

All On Sale Now!

End Of Year Sale

15-70% off all Made With Love Samples (+ other brands) | One one left of each dress | First come, best dressed!

On Sale Now

Just some of our sale dresses

-80%
-60%
-16%
-30%
-21%
-21%

Follow Us On The 'Gram

@bluebellebridal